Self publishing a book is a big step—but it can also be one of the most exciting and rewarding things you ever do. Whether you're a coach, business owner, or expert in your field, turning your ideas into a published book can grow your brand, build trust, and open new doors.
But before you dive in, here are 7 important things you should know about self publishing, book publishing companies, and how to choose the right support.
1. Self Publishing a Book Gives You Full Control
When you choose to self publish, you keep creative control over everything—from your book title and cover design to pricing and publishing date. You're not waiting for approval from big book publishing companies. You're the boss.
✅ You decide what your book says
✅ You choose how it looks
✅ You get full rights and higher royalties
2. You Still Need a Team (Even If You Self Publish)
Self publishing doesn't mean doing it all alone. Many successful authors hire professionals to help with editing, formatting, and marketing. That's where self publishing book publishers can help—they offer services just for indie authors like you.
These companies can assist with:
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Professional editing
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Custom cover design
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Interior formatting
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Marketing and distribution support
3. Book Publishing Services Can Make or Break Your Book
Let's be honest: a DIY cover or rushed editing job can ruin a reader's first impression. That's why many authors use book publishing services to polish their work. A great team will help make sure your book looks and feels professional—and that it actually sells.
Look for services that include:
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Developmental and copy editing
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ISBN and barcode support
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Formatting for both print and eBook
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Launch strategy and Amazon setup
4. Not All Book Publishing Companies Are the Same
There are many book publishing companies, but not all of them support self-published authors. Some are traditional publishers (where you have to get accepted), and some are vanity publishers (where you pay but don't get much in return).
For self publishing, go with reputable self publishing book publishers who:
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Are transparent about costs
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Let you keep your rights
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Offer real support, not just flashy promises
5. Marketing Is Just as Important as Writing
Writing the book is only half the journey. The other half? Getting people to read it. That's where smart book publishing services help with Amazon SEO, bestseller campaigns, and author branding.
A good marketing plan includes:
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Keyword research for your book category
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A strong launch day push
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Reviews and early reader feedback
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A long-term strategy for sales and visibility
6. You Can Hit Bestseller Lists With the Right Strategy
Many people think you need a big publisher to hit the Amazon bestseller list—not true! Many self-published authors hit #1 in their categories. All it takes is:
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A great book
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A targeted launch
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Help from a skilled book marketing team
Services like Authors On Mission even guarantee bestseller status for the authors they work with. (Yep, really.)
7. Your Book Should Align With Your Bigger Goals
Before you publish, ask:
Why am I writing this book?
Is it to:
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Build authority in your field?
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Get speaking engagements?
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Bring in new clients?
Your book should connect with your brand, your message, and your long-term goals. A strategic self publishing plan makes sure your book works for you, not just sits on a shelf.
Final Thoughts
Self publishing a book isn't just about printing pages—it's about sharing your message in the most powerful way possible. Whether you work with self publishing book publishers, go solo, or use expert book publishing services, make sure your book is aligned with your goals.
There are plenty of book publishing companies, but finding the right one for your journey makes all the difference.
Want help publishing your book the right way?
Authors On Mission has helped over 1,100 authors become bestsellers with done-for-you services that handle everything from writing to marketing. Let's make your book a success—schedule your free consultation today.
